We pioneered the very concept of single-day higher-ed fundraising in 2012 with Columbia University’s first Giving Day, creating everything from the overarching strategy, messaging (our line “Changing Lives that Change the World” is still used across a wide range of University communications), and look and feel to website design, video production and social media management. This 24-hour experiment broke records for educational fundraising, drawing $6.8 million in a single day and delivering such success helping Columbia University reinvigorate their “jaded” donor base that they hired us to help them repeat the feat five years running.

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Along the way, we:

  • Shattered the school’s previous fundraising record by 500%
     
  • Created a brand new donor base, with a full 40% of  donors either first-timers or “lapsed”
     
  • Continually broke our own record, with $7.8 million raised in 2013, $11 million in 2014, $12.8 million in 2015 and $14.6 million in 2016
     
  • Continually increased the number of donors, to 14,000 gifts in 2016
     
  • Won a CASE Gold Award for fundraising excellence